Montrose Location

3885 W. Market St. • Akron, OH 44333
Phone: (330)666-7333
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Highland Square Location

867 W. Market St. • Akron, OH 44303
Phone: (330)434-7333
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Solon Location

6025 Kruse Dr. • Solon, OH 44139
Phone: (440)519-3663
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artificial-food-coloring-infographic “We eat with our eyes first” is a classic culinary saying. It brings to light the importance of presentation in food. We see this phenomenon in any high-end restaurant. Plates of food come out looking more like works of modern art than identifiable food ingredients at times. Attractive food gets our attention better and it makes us like the food more, even though we haven’t tried it yet. Food manufacturers know this intimately. Enhancing the color of food naturally dates back to 1500 BC Egypt. Today, food manufacturers add Artificial Food Coloring, such as Red #40, Yellow #5 and Blue #1, to food in order to make it more ‘appealing’ (read: to make more money $.) So why do I care if a lollipop is electric blue or candy is neon pink? Humans are obviously hardwired to eat colorful food, so what’s the big deal? Artificial Food Colorings have been studied scientifically for over 35 years and there is an accumulating body of evidence that there is a physical mechanism that contributes to ADHD in children. According to a study published on Pub Med,1 Artificial Colors, though not outright causing ADHD, do impact ADHD. ADHD is quantitative, just like hypertension, which means different influences can add up together to contribute to the overall problem. Artificial Colors have been shown to add to the quantitative accumulation of ADHD and in some cases the contribution has been extreme. Here’s an article in Forbes Magazine that I found astonishing: “After a study in 2007 at the University of Southampton, the six dyes that came to be known as the “Southampton Six” were linked to hyperactivity in children, and now require warning labels in the E.U. The FDA, however, is not so convinced that such measures are necessary.”2 We at Mustard Seed Market & Cafe' vigorously disagree with this FDA decision regarding artificial colors. When you have a strong scientific correlation linking 6 of the 7 allowed artificial colors to hyperactivity in children and the European Union requires warning labels for those 6 artificial colors, then you have our attention. We’ve been through this before; here’s a brief history of how the Federal Government has dealt with harmful Artificial Colors in the past:
  • Orange #1 was banned in the US in 1950 due to making children ill after eating Halloween candy4
  • Red #2 was banned in the US in 1970 due to ‘possible carcinogenic concerns’ (it caused stomach tumors in rats.)5
  • Yellow #1, #2, #3, #4 were all banned in the US6
  • Yellow #5 is currently under investigation for links to hyperactivity, anxiety, migraines and cancer7 This issue is compounded because consumption of Artificial Food Colors has quadrupled in the past 50 years.3 If the FDA truly had the American people’s health as a number one priority then I believe they would ban Artificial Food Colors outright.
My parents, Mustard Seed Market & Café founders Margaret and Phillip Nabors, didn’t have these scientific studies when they banned Artificial Food Coloring from Mustard Seed forever in 1981. They operated from a very simple philosophy: “We should nourish our natural bodies with natural food. If an ingredient isn’t found in the natural world then we shouldn’t put it into our natural bodies.” Today, science is confirming more and more that this common-sense hunch is turning out to be true. I am thankful that my parents raised me without Artificial Food Colors and I am even more thankful that Mustard Seed Market & Café has offered so many other parents in our community the ability to provide their children an Artificial Food Color-Free lifestyle. Our Golden Ingredient Standards guarantees there have never been or never will be Artificial Food Coloring in the food that we are proud to offer. To your health, Abraham Nabors Director of Education & Standards Mustard Seed Market & Café
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