You can now earn points and spend less.

As a loyalty member, you’ll earn points for purchases and have access to loyalty member exclusive offers.

Already signed up? Sign in.

Spend less in three easy steps

You can sign up here. If you already have an account, click here.

You’ll earn points for purchases, plus earn double points on select popular items. 

Points show up immediately and can be viewed on our register tablets, or by downloading the AppCard loyalty app found here

Redeem your points for dollars off your purchase.

The longer you wait, the more you save.

Plus, even more perks…

Double Points on select popular items

Look for the 2X points tag on everyday items in-store.

Daily Deals on fan-favorite items

Savings offered daily. View our current Daily Deal by clicking here.

Personalized, exclusive offers sent right to you

We’ll pay attention to what you like, and send you offers on your favorite items.

Sign up today and start earning points.

Once you’re signed up, just enter your phone number using the tablets at checkout to start earning points. Earn 100 bonus points when you complete your profile.

View your points on the AppCard app.

With the AppCard app, you can view your current point balance, clip coupons, and view past receipts.*

*Receipts shown in the AppCard app do not include taxes, and may not reflect exact totals

Frequently Asked Questions

Q: What is Friends of the Seed?

A: Friends of the Seed is our loyalty program! When you join you will earn points to redeem for money off, notifications of special deals, and savings on your groceries. 


Q: Do I have to be a member to receive Mustard Seed sale prices? 

A: No. All normal sale items will be available to all of our guests! By joining you will add more deals to your shopping experience, and earn points.


Q: How do I sign up?

A: There are a few different ways to sign up:

  • Sign up online by clicking here.
  • Text MSM to 87573
  • In-lane using our tablets. If you choose this option, you will be prompted  to fill out a form to complete your sign-up on our website. It’s easy!


Q: How do I participate?

A: To participate, all you need to do is sign up! You will receive text and email notifications automatically about our deals. Just enter your phone number in the checkout lane to redeem and earn your points.


Q: Does it cost to join? 

A: No. It is free to join.


Q: Is Friends of the Seed a points based program? 

A: Yes! You will earn 1 point for every dollar you spend. This excludes gift cards, alcohol and café purchases.


Q: Do my points ever expire?

A: Yes, the points expire after 90 days.

Q: Is there a limit to how many points I can earn? 

A: No. You can earn as many as you like!


Q: I didn’t enter my phone number at checkout, is there a way to earn points from that purchase?

A: We are unable to give points for a past transaction. Please remember to enter your phone number at checkout! 


Q: Will you share my information?

A: No. We do not share your information with any third parties. 


Q: How can I opt out?

A: If you would like to opt out of our loyalty program, you can do so in the AppCard app. Visit the Account tab, click Profile, scroll down to choose “I want to delete my account”. Alternatively, you can call one of our customer service departments or Contact Us.


Q: Does this work in the Cafes?

A: Currently this program is not valid in our Cafes. However, be on the lookout for coupons and offers that work in our Cafes separate from Friends of the Seed.


Q: Do I need to carry a card around?

A: No. This is a no-fuss program. You simply just need to enter your phone number at checkout to redeem your coupons and deals. 


Q: What happens if my telephone number changes?

A: We can change phone numbers If your telephone number changes, please contact one of our customer service departments.